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APR vs Representative APR

Why the advertised rate and the rate you're quoted are often different, and what that gap actually costs

01 — See the difference on your own numbers

By law, a "representative APR" only has to be offered to at least 51% of people who take up the deal — the other 49% can legally be quoted a higher rate based on their credit profile.

03 — Keep this accurate

This tool illustrates the cost difference between two rates you enter — it can't tell you what rate you'll actually be offered, since that depends on the lender's own credit scoring. Use it after you've received a quote, to see in cash terms what a better or worse rate would mean.

Want to see if a better rate is available elsewhere? Compare business loan rates with Swoop Funding →

04 — About this tool

UK lenders are required to advertise a 'representative APR' — but that rate only has to be given to at least 51% of customers who go on to take the loan, based on their credit profile. The remaining customers can legally be offered a higher rate, which is why the number in the advert and the number on your actual offer letter don't always match.

This tool doesn't predict which rate you'll be offered — it simply shows what the gap between two rates actually costs in monthly payments and total repayable, so you can judge whether a quote is worth accepting or whether it's worth applying elsewhere for a second opinion.

Is it illegal for a lender to quote me a higher rate than advertised?

No — it's expected and legal, as long as the representative rate is genuinely offered to at least 51% of successful applicants. Your specific rate depends on factors like credit history, trading time, and the lender's own risk assessment.

Should I always shop around if my quote is higher than advertised?

It's usually worth comparing at least one other lender, since credit scoring models differ between providers — a rate that looks high with one lender may be more competitive with another, especially for newer or lower-turnover businesses.

Does applying to multiple lenders hurt my credit score?

A soft search or eligibility check (which most lenders now offer before a full application) doesn't affect your credit score. Multiple full applications in a short period can have a small impact, so it's worth checking whether a quote is a soft search first.

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